Strategic Solutions for Marketing Challenges | Copywriting | Art Direction | Creative Direction
BURKE & HERBERT BANK
BRAND AWARENESS | PRODUCT LAUNCH | WEBSITE LAUNCH
ONLINE BANKING LAUNCH | View as pdf
THE CHALLENGE: Help Virginia's oldest bank update its image while launching new products and services to help encourage use among its older customer base as well as attracting new customers.
THE SOLUTION: Innovate and deploy a bold, colorful, and iconic integrated campaigns that bring a fresh, unexpected look and tone to an otherwise very traditional (yet revered) bank.
Copywriter: Jason Wennet
Art Director: Joe Glorioso
STUDENT BANKING CAMPAIGN | View as pdf
Additional components
Copywriter: Jason Wennet
Art Director: Scott Boyer
BURKE & HERBERT WEBSITE