Strategic Solutions for Marketing Challenges | Copywriting | Art Direction | Creative Direction
CAL RIPKEN SENIOR FOUNDATION
ANNUAL REPORT AND PROGRAM GUIDE
View as PDF
ANNUAL REPORT | View as pdf
THE CHALLENGE: Create an annual report that also serves as a marketing device to its core donors and constituency.
THE SOLUTION: We used snapshots taken from actual camp sessions to create an emotional, classic baseball theme to tell the story of how donations help the organization fund programs that change the lives of at-risk inner-city youths through baseball.
Copywriter (theme): Jason Wennet
Copy Editing: Jason Wennet
Art Director: Jason Wennet
Designer: Ben Edelstein