Strategic Solutions for Marketing Challenges | Copywriting | Art Direction | Creative Direction
CARMEN WINES CHILE
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THE CHALLENGE: Introdcue a new Chilean wine into an already cluttered wine market, while elevating the Chilean wine category.
THE SOLUTION: Carmen wine had a trick up it's sleeve—the Carmenier grape. Once thought to be extinct worldwide due to widespread vine disease, the grape was rediscovered in Carmen's vineyards and successfully reharvested for production.
Copywriter: Jason Wennet
Art Director: Holly Morgan