Strategic Solutions for Marketing Challenges | Copywriting | Art Direction | Creative Direction

CARMEN WINES CHILE

BRAND AWARENESS

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THE CHALLENGE: Introdcue a new Chilean wine into an already cluttered wine market, while elevating the Chilean wine category.

 

 

THE SOLUTION: Carmen wine had a trick up it's sleeve—the Carmenier grape. Once thought to be extinct worldwide due to widespread vine disease, the grape was rediscovered in Carmen's vineyards and successfully reharvested for production.

Copywriter: Jason Wennet

Art Director: Holly Morgan

 

443-610-2947 | jason@jasonwennet.com

© 2015 Jason A. Wennet