Strategic Solutions for Marketing Challenges | Copywriting | Art Direction | Creative Direction
DON ROBERTO TEQUILA LAUNCH CAMPAIGN
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THE CHALLENGE: Introduce a 170-year old high-end sipping quality tequila into the United States.
THE SOLUTION: Leverage Don Roberto's 170 year-old history of making sipping-quality tequila worthy of sharing with family and friends to elevate tequila to the level of traditional sipping liquors—Bourbon, Scotch and Whiskey—while ignoring the other brands.
Copywriter: Jason Wennet
Art Director: Phil Reisinger
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