Strategic Solutions for Marketing Challenges | Copywriting | Art Direction | Creative Direction

EXPERIENCE

More than 16 years of experience creating strategic, conceptually driven, and results-oriented integrated marketing solutions for a broad spectrum of industries inform my collaborative approach to creative problem solving. I work with marketing agencies and directly with organizations ranging from local businesses to Fortune 500 corporations, and have a solid reputation as a thought leader who delivers work on message, on time, and on budget.

 

MY APPROACH

 

Collaboration and Conversation are Key

No man is an island, and no project will be successful without the input and cooperation of others. Clear, open communication and a willingness to share ideas and visions on an ongoing basis go a long way towards developing, packaging and presenting an idea in its most elemental, clearest form—be it a comprehensive multi-faceted ad campaign, a single tagline or anything in between. Expect to hear from me often, but rest assured I don’t over communicate.

 

Simple is Best

I strongly believe in the power of simplicity. Bling has its place, but more often than not—and pardon the cliché—less is more. Marketing is messaging. Clarity rings true in the ears of consumers, particularly in today’s cluttered multi-tasking environments. Being able to rise above the cacophony of email alerts, text pings, social media status posts and mobile calls to be heard is an admirable achievement and one of my primary objectives.

 

You Know It When You Feel It

Creativity is not an exact science. Sometimes a gut reaction or an initial instinctive response is the best indicator of the right solution. Of course, that intuition is informed by more than 15 years of print, broadcast and digital advertising experience. (Picasso may have cut out paper mobiles that looked as simple as a child’s, but his abstract sensibilities were shouldered by total mastery of the illustrative arts.)

 

 

Barclays Bank U.S., Hertz, Intel, MCI Worldcom, Time Warner Cable, United Way of Central Maryland, U.S. Airways, Baltimore Healthcare Access, Burke & Herbert Bank, Cal Ripken Senior Foundation, Don Robert Tequila, GBMC, Gilgal Wineries, Integra Health Management, Live Baltimore, Loch Raven Skeet & Trap Center, Marinalife, Martek BioSciences, Maryland Lottery, MileOne Automotive, Nasa Federal Credit Union, New Horizons Computer Learning Centers, Remedi SeniorCare, Securityplus Federal Credit Union, Susan G. Komen Maryland, The History Channel, Urbanite Magazine, Wall Street Institute, and more.

 

Clients Served

Barclays Bank U.S., Hertz, Intel, MCI Worldcom, Time Warner Cable, United Way of Central Maryland, U.S. Airways, Baltimore Healthcare Access, Burke & Herbert Bank, Cal Ripken Senior Foundation, Don Robert Tequila, GBMC, Gilgal Wineries, Integra Health Management, Live Baltimore, Loch Raven Skeet & Trap Center, Marinalife, Martek BioSciences, Maryland Lottery, MileOne Automotive, Nasa Federal Credit Union, New Horizons Computer Learning Centers, Remedi SeniorCare, Securityplus Federal Credit Union, Susan G. Komen Maryland, The History Channel, Urbanite Magazine, Wall Street Institute, and more.

 

Professional Experience

Imre Communications Art Director/Copywriter*

Erickson Living Creative Director*

Wndr Copywriter/Art Director*

Neustadt Creative Marketing Copywriter*

ADG Creative Senior Copywriter

Laureate Education Copywriter/Art Director*

Planit Advertising Senior Copywriter

PUNCH Communications Creative Leader/Copywriter/Art Director

RTCRM Senior Broadcast Art Director

StrayGun, Inc. Owner/Writer/Art Director

Eisner Communications Senior Art Director

Messner Vetere Berger McNamee Schmetterer/Euro RSCG Art Director

Moss/Dragoti Art Director

 

*Freelance/contract work

 

Military

US Coast Guard Reserve

Machinery Technician Third Class

Honorably discharged in 2000

 

Charitable Work

Marketing Chair, Board of Directors

Loch Raven Skeet & Trap Center

 

Education

BFA (Advertising concentration)

Fashion Institute of Technology, New York, NY

 

Download CV

443-610-2947 | jason@jasonwennet.com

© 2015 Jason A. Wennet