Strategic Solutions for Marketing Challenges | Copywriting | Art Direction | Creative Direction

SUSAN G. KOMEN MARYLAND

BRAND AWARENESS CAMPAIGN

PRINT/NEWSPAPER/TRANSIT | View as pdf

 

THE CHALLENGE: Help the Affliliate of Susan G. Komen for the Cure differentiate itself from the Komen Nation—helping 75% of the money donated to Komen MD stay in Maryland.

 

THE SOLUTION: Create an exclusive brand awareness campaign for the Maryland Affliliate—SUPPORT YOUR LOCAL BREASTS—showing and telling the stories of Maryland breast cancer survivors and family. (This campaign was co-opted by the New Jersey Affiliate of SGK).

 

Copywriter: Jason Wennet

Art Director: Jason Wennet

Designer: Jason Wennet

:30 TV SPOT

443-610-2947 | jason@jasonwennet.com

© 2015 Jason A. Wennet