Strategic Solutions for Marketing Challenges | Copywriting | Art Direction | Creative Direction
SUSAN G. KOMEN MARYLAND
BRAND AWARENESS CAMPAIGN
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THE CHALLENGE: Help the Affliliate of Susan G. Komen for the Cure differentiate itself from the Komen Nation—helping 75% of the money donated to Komen MD stay in Maryland.
THE SOLUTION: Create an exclusive brand awareness campaign for the Maryland Affliliate—SUPPORT YOUR LOCAL BREASTS—showing and telling the stories of Maryland breast cancer survivors and family. (This campaign was co-opted by the New Jersey Affiliate of SGK).
Copywriter: Jason Wennet
Art Director: Jason Wennet
Designer: Jason Wennet
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