Strategic Solutions for Marketing Challenges | Copywriting | Art Direction | Creative Direction
NEW HORIZONS COMPUTER TRAINING CENTER
30th ANNIVERSARY CAMPAIGN
IN-CENTER POSTERS | View as pdf
THE CHALLENGE: Develop an integrated international marketing campaign to help New Horizons Computer Training Centers, and their franchisee partners, celebrated its 30th anniversary.
THE SOLUTION: Leverage New Horizons’ long history of growing up alongside—and in many cases, pre-dating—the computer technologies that have revolutionized the world. Components included: style and usage guide, in-center posters and video, Facebook and LinkedIn profile updates, templated customizable B2B and B2C email blasts, homepage takeover graphics, flash and animated gif banners, sales script and various tradeshow materials.
Copywriter: Jason Wennet
Art Director: Jason Drumheller