Strategic Solutions for Marketing Challenges | Copywriting | Art Direction | Creative Direction
SECURITYPLUS FEDERAL CREDIT UNION
BRAND AWARENESS CAMPAIGN
OUTDOOR/NEWSPAPER/RADIO | View as pdf
THE CHALLENGE: Help the a local credit union launch a new branch while educating the audience as to why a credit union is better than a bank.
THE SOLUTION: Make up a new verb, credit-unioning, to counter years of banking.
Copywriter: Jason Wennet
Art Director: Scott Boyer