Strategic Solutions for Marketing Challenges | Copywriting | Art Direction | Creative Direction

US AIRWAYS

BRAND AWARENESS

US AIRWAYS SHUTTLE PRINT/NEWSPAPER/OUTDOOR | View as pdf

 

THE CHALLENGE: Create awareness for the US Airways Shuttle's superior on-time record.

 

THE SOLUTION: Service so accurate, you can set your clock to it.

US AIRWAYS GoFares

THE CHALLENGE: Traditionally known as one of the expensive airlines, US Airways launched new retail deals to be competitive with discount carriers infringing on their hubs.

 

THE SOLUTION: Address the airline's high-price perception head on. The GoFares campaign takes the seemingly unbelievable and trumps it with US AIrways new low pricies.

Art Director: Jason Wennet

Copywriters: Alex Epstein, Jeff Siegel

443-610-2947 | jason@jasonwennet.com

© 2015 Jason A. Wennet