Strategic Solutions for Marketing Challenges | Copywriting | Art Direction | Creative Direction
US AIRWAYS SHUTTLE PRINT/NEWSPAPER/OUTDOOR | View as pdf
THE CHALLENGE: Create awareness for the US Airways Shuttle's superior on-time record.
THE SOLUTION: Service so accurate, you can set your clock to it.
US AIRWAYS GoFares
THE CHALLENGE: Traditionally known as one of the expensive airlines, US Airways launched new retail deals to be competitive with discount carriers infringing on their hubs.
THE SOLUTION: Address the airline's high-price perception head on. The GoFares campaign takes the seemingly unbelievable and trumps it with US AIrways new low pricies.
Art Director: Jason Wennet
Copywriters: Alex Epstein, Jeff Siegel