Work | Jason Wennet – Jason Wennet

Kaiser Permanente (KP) work

Quick stats

Digital disp. CTR: 1.13%
Social media CTR: 1.01%
Purchase consideration increase: 5.6%
Creation of military and veteran audience enterprise brand style guide addendum

Veteran Growth
Kaiser Permanente

Quick stats

Regional digital CTR: 275% higher than benchmark
Social video completion rate: 26% higher than benchmark
1.5% growth vs. forecast

Federal Employees
Kaiser Permanente

Quick stats

400%+ enrollment above projections in Year 1
Consistent double-digit growth year over year
Approximately $11,555,000 in gross annual revenue for KPMAS

Medicare Liberty Plan campaign
Kaiser Permanente

Quick stats

Willingness to consider KP for coverage: +9%
Ad Recall: +37%
Positive Perception: +33%

First-time purchaser campaign
Kaiser Permanente

HPV inoculation campaign
Kaiser Permanente

RX delivery program
Kaiser Permanente

Pre-KP work

Local brand awareness campaign
Komen Maryland

Brand awareness & acquisition
Capital One Bank

DRTV acquisition
Time Warner Cable

Brand awareness & acquisition
US AIRWAYS

Ancient Treasures Scratch-off launch
Maryland Lottery

30th anniversary & brand awareness campaign
New Horizons Computer Learning Center

Junk drawer (one-offs and stuff)

Sportfish Life | Creative Direction, Art Direction & Copywriting

Herb Gordon Automotive | Art Direction

Gaines McHale Antiques | Art Direction

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Urbanite Magazine | Copywriting

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US Airways | Art Direction

Carmen Wine | Copywriting

CFG Bank | Copywriting

Don Roberto Tequila | Copywriting

Presidio | Copywriting

Gaines McHale Antiques | Art Direction

Urbanite Magazine | Copywriting

Don Roberto Tequila | Copywriting

Shoot for the Cure | Creative Direction, Art Direction & Copywriting

US AIRWAYS B2B | Art Direction

KP Branded Baltimore Tote bag | Art Direction

Kaiser Permanente | Art Direction & Copywriting

Don Roberto Tequila | Copywriting

Eisner Communications | Art Direction

Wall Street Institute | Copywriting

Eisner Communications | Art Direction

Wall Street Institute | Copywriting

Presidio | Copywriting

Eisner Communications | Art Direction

Herb Gordon Automotive | Art Direction

Johns Hopkins Sport Medicine | Art Direction

Urbanite Magazine | Copywriting