Creative & Brand Leadership
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Kaiser Permanente
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As a people leader, Jason has cultivated a high-performing team. They know his expectations, trust his leadership, and deliver work that reflects a culture of creative quality balanced with business outcomes.”
– Senior Director (my boss), Kaiser Permanente
I lead from the front and build for the long game.
I have a simple belief: people do their best work when they feel safe enough to be curious, be silly, and even fail. My team knows they won’t be punished for a swing that doesn’t connect. I’d rather pull back a wild, brilliant idea than push a timid idea forward. That’s how the work stays fresh — and the organization benefits.
I’m a player-coach by nature. I stay in the creative conversation — thinking alongside my team, questioning briefs, pushing concepts further — making sure I’m growing people, not just the work.
I don’t chase awards or trophies, I chase outcomes. Success is measured in enrollment numbers, CTRs, and growth. Bold creative and business results aren’t in opposition. Doing both is the job.
I don’t submit work and wait for permission. I present bold, strategically grounded work and make recommendations.
I’m wired to spot operational gaps as much as creative ones. I’ve stood up web development capabilities, ADA accessibility programs, and enterprise brand systems from scratch. I saw what was needed and got to work.
Whether it’s a campaign, a capability, or a culture, my instinct is always the same: identify the problem, create a plan, and achieve the goal.
Built internal web capability from the ground up — featuring over 60 unique digital destinations — and saving the company hundreds of thousands of dollars on outside agency costs
Created enterprise brand style guide for military and veteran audiences, along with supporting integrated marketing campaign and a national veterans website
Developed in-house ADA document accessibility capability from the ground up, continuously saving the company thousands of dollars, while helping it reduce regulatory and legal compliance risks.
Recipient of prestigious national David Lawrence Community Service Award for volunteerism during the covid lockdown.
Lead strategic and conceptual development and execution of omni-channel campaigns across multiple lines of business. This includes oversight of design, copywriting, and creative strategy
Oversee and coach a high-performing team that regularly exceeds industry benchmarks for CTRs in digital display, social media, and website engagement
Manage sensitive and high-visibility C-suite projects
Foster a fearless culture of curiosity and creative innovation
Build cross-functional, inter-regional, and inter-organizational bridges
Produce measurable business results for regional and national business partners
Save the organization countless dollars by growing in-house capabilities, reducing reliance on outside vendors
Led creation of omni-channel campaigns to introduce new checking and savings products
Launched “Refer-a-Friend” referral promotion, which beat the expected response rate
Hand chosen by VP Marketing to create and produce videos for CEO and executive leadership
Led campaign to announce acquisition of Beech Street Capital, which helped beat retention expectations
Led campaign for an in-branch Celebrity Chef event in NYC which resulted in approximately one million dollars in new deposits within a month following the event
Led creation of brand advertising template for new branch openings
Supervised and mentored staff
Baltimore Healthcare Access, Barclays Bank U.S., Burke & Herbert Bank, Cal Ripken Senior Foundation, DAP, Don Robert Tequila, Gilgal Wineries, Greater Baltimore Medical Center, Hertz, Integra Health Management, Intel, Live Baltimore, Marinalife, Martek BioSciences, Maryland Lottery, MCI Worldcom, MileOne Automotive, Nasa Federal Credit Union, New Horizons Computer Learning Centers, Remedi SeniorCare, Securityplus Federal Credit Union, Susan G. Komen Maryland, The History Channel, Time Warner Cable, U.S. Airways, United Way of Central Maryland, Urbanite Magazine, Wall Street Institute
Call me Jason, JJ, or J. I’m a Senior Creative Manager at Kaiser Permanente of the Mid-Atlantic States, and lead a kick-ass, award-winning creative team.
I started my creative career working in ad agencies as an art director, copywriter, and creative director. In 2013, I shifted to in-house creative roles, with my first stop as a Senior Art Director at Capital One Bank. From there, I joined Kaiser Permanente as an Associate Creative Director, leading a talented team that helps the organization achieve its business goals.
Outside of work, I’ve always been drawn to the water — salt water in particular. I grew up on boats and even served in the Coast Guard Reserve. My happy place is just about anywhere I can get a good whiff of salt air. I’m also a nationally ranked skeet shooting champion and a big DIYer — if something can be built, fixed, or tinkered with, chances are I’ll give it a shot.
I live in an old house in the Greater Baltimore area with my wife, two college-age stepkids, our three-legged German shepherd, Starla, and two cats, Reggie and Ruby. Suffice it to say, there’s never a boring day here.
Our teams have had the privilege of partnering on several veteran-focused creative initiatives over the years. Thank you for the passion, dedication, and leadership you bring to this work. As a fellow veteran, I’m especially proud when I see how you elevate our service and give voice to the experiences that define us. Your work not only honors our past — it inspires our future.
Executive Deputy Director,
Military Health and Veteran Programs
Kaiser Permanente, 2025
“Jason exemplifies the can-do spirit that makes KPMAS Creative Services an enterprise leader among our community of practice. His eagerness to lean into solutions has expanded the scope of the department’s capabilities and value.”
–Senior Director, Kaiser Permanente, 2019
“I am especially proud of how Jason led the evolution of our web property development from a new capability to established competency. This evolution meant that our partners gained the confidence to explore new methods of reaching their audiences and avoid the expense of outside agencies creating digital destinations to support their campaigns.”
–Senior Director, Kaiser Permanente, 2020
Stay in touch: jwennet@gmail.com | 443-610-2947 | LinkedIn