Kaiser Permanente (KP) work

Quick stats

  • Digital disp. CTR: 1.13%
  • Social media CTR: 1.01%
  • Purchase consideration increase: 5.6%
  • Creation of military and veteran audience enterprise brand style guide addendum

 Veteran Growth
Kaiser Permanente

Quick stats

  • Regional digital CTR: 275% higher than benchmark
  • Social video completion rate: 26% higher than benchmark
  • 1.5% growth vs. forecast

Federal Employees
Kaiser Permanente

Quick stats

  • 400%+ enrollment above projections in Year 1
  • Consistent double-digit growth year over year
  • Approximately $11,555,000 in gross annual revenue for KPMAS

Medicare Liberty Plan campaign
Kaiser Permanente

Quick stats

  • Willingness to consider KP for coverage: +9%
  • Ad Recall: +37%
  • Positive Perception: +33%

First-time purchaser campaign
Kaiser Permanente

HPV innocculation campaign
Kaiser Permanente

RX delivery program
Kaiser Permanente

Pre-KP work

Local brand awareness campaign
Komen Maryland

Brand awareness & acquisition
Capital One Bank

DRTV acquisition
Time Warner Cable

Brand awareness & acquisition
US AIRWAYS

Ancient Treasures Scratch-off launch
Maryland Lottery

30th anniversary & brand awareness campaign
New Horizons Computer Learning Center

Junk drawer (one-offs and stuff)

Get in touch

Stay in touch: jwennet@gmail.com | 443-610-2947 | LinkedIn