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Promote new, lower fares for last-minute flights for business and leisure travel.
The idea of getting a deal on a last-minute flight is often unheard of. Yet US Airways was making it happen with fares that were unbelievably low—especially from a (former) legacy airline. In this case, when something seems too good to be true, it pays to believe it.
Promote hourly shuttle service between Washington, DC, New York City, and Boston for business travelers.
US Airways wanted to highlight its superior on-time record—a critical differentiator for business travelers. We positioned the airline as the ultimate timekeeper: Every hour. Like clockwork.
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