CapitalOne Bank (various projects)

Creative Direction / Art Direction

Sports Sponsorship campaign​

The brief

Promote CapitalOne’s connection to the DC community through its local sports sponsorships.

The solution

The Greater Washington, DC area is our home, and we’re your hometown bank.

Sports sponsorship launch awareness (Dioramas in/around CapitalOne Center)

Celebrity chef event and sweepstakes targeting residents in a specific NYC neighborhood,

The brief

Become the bank of choice for residents in a high-value, select New York City neighborhood

The solution

Nothing connects people like food. We hosted an invite-only celebrity chef cooking event for the residents, and a sweepstakes (open to all customers) to win a meal at the chef’s restaurant. This effort included customized invites, print advertising in neighborhood magazines, and window clings, and more. 

Event result: the branch received close to $1,000,000 in new deposits within the following month

Newspaper ad

Self-mailer invite

Event photos

Beech Street Financial/CapitalOne Multifamily merger announcement campaign (B2B)

The brief

Create awareness of CapitalOne Multifamily’s acquisition of Beech Street Capital, and assurance to existing customers that they’ll receive the same level of service with even great lending options.

The solution

We took a direct approach, focusing on the positive aspects of Beech Street Capital’s service, and CapitalOne Multifamily’s lending power. 

Print ads (B2B)

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