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Help Kaiser Permanente Mid-Atlantic reach and exceed its HPV inoculation goal by shifting parent perceptions. Many believed the vaccine implied or promoted sexual activity.
Instead of countering stigma directly, we repositioned HPV as the “anti-cancer vaccine”—a preventive tool to help children grow into healthy adults. By focusing on children’s potential, we reframed the vaccine as a proactive act of care.
In its first year, innoculations rose to
35% above the national average.
Stay in touch: jwennet@gmail.com | 443-610-2947 | LinkedIn
