Creative Direction, Art Direction, Copywriting, and other solutions to marketing challenges
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Create a multi-channel awareness campaign to inform Susan G. Komen donors in Maryland that their donations have far greater local impact when they donate directly to the Komen Maryland chapter. 75% of donations made locally stayed in Maryland, whereas only 25% of donations made to the national chapter stayed in Maryland.
We took a very direct approach featuring actual local breast cancer survivors stories, “Support Your Local Breasts”. This was bold, attention-grabbing campaign that made a serious point: if you want your dollars to fight breast cancer and support breast cancer survivors here in Maryland, keep them here.
Working on this campaign inspired me to parlay the creative and marketing experience into breast cancer fund-raising action with an event called “Shoot for the Cure.” This was a skeet shooting based fund raising event held at a local, public skeet shooting range. The event was open to everyone—regardless of shooting experience—offering free lessons, raffles, and ability to collect donations for Komen MD.
Stay in touch: jwennet@gmail.com | 443-610-2947 | LinkedIn