Kaiser Permanente Mail Order Prescription Refill campaign

Creative Direction / Art Direction / Copywriting

The brief

Boost adoption of Kaiser Permanente Mid-Atlantic’s mail-order prescription refill service to reduce pharmacy operational costs and improve the member experience.

The solution

We took inspiration from the days when doctors made house calls. Enter Mr. Pill — a friendly, fedora-wearing mascot. His role extended beyond delivering refills: he delivered a clear value proposition — more convenience, lower cost, and no pharmacy

Performance

In the first year, the campaign drove a 16% increase in mail-order refills. The adoption gains delivered pharmacy operational savings while improving member convenience and satisfaction.

Collateral and in-pharmacy materials

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