Maryland Lottery Ancient Treasures launch

Art Direction

The brief

Launch a new Ancient Egyptian themed scratch off game, “Ancient Treasures.” A key component of the game is collecting rare symbols, which unlock a mega-prize.

The solution

Collect something worth something. We tapped into the excitement and intrigue of collecting—the idea that you may not realize the actual value of what you possess. You could be holding something worth $1,000,000 or 25¢. There’s only one way to find out.