Maryland Lottery Ancient Treasures launch

Art Direction

The brief

Launch a new Ancient Egyptian themed scratch off game, “Ancient Treasures.” A key component of the game is collecting rare symbols, which unlock a mega-prize.

The solution

Collect something worth something. We tapped into the excitement and intrigue of collecting — the idea that you may not realize the actual value of what you possess. You could be holding something worth $1,000,000 or 25¢. There’s only one way to find out.

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